Following my post about the promotional materials used for Britney Spears's Circus album, this is an update of sorts. Her new album Femme Fatale, out later this month (March 25th) features a much more cohesive, thought out theme and promotional package. The methods of this promotion are also much wider. New media such as social networking sites (Twitter, Facebook, SoundCloud) have been ultilised, 'inviting' Facebook 'friends' to online music video premiers, posting snippets of new songs on SoundCloud, and advertising everything from this to premium editions of the album on Twitter as well as frequent updates from Britney herself and her manager.
Britney Spears currently has close to 7.5million followers - That's 7.5million people receiving promotional information about the new album. In this age of social networking and, it's only natural that promotion for album releases will utilise this new media cleverly.
Above, I have posted the promotional image for Femme Fatale. The poster features Britney herself, placed prominently in the centre of the image, looking directly into the camera provocatively positioned. Also featured are the fonts of both her album title and first single, her name/logo, and, much larger than everything else, the album title. The text and typefaces used over all promotional material give a strong sense of branding and build Britney's star image for 'Femme Fatale' - particularly as the styling of the typefaces reflect the qualities of a 'femme fatale' - very smokey, mysterious, monochrome colours and very in-your-face.
Promotional images, marketing for Britney Spears's 'Femme Fatale' and first single from the album entitled 'Hold it Against Me' directly refer to eachother by the similarity of the photographs used for the covers. The colours on both covers are virtually identical and feature the artist's face in roughly the same position making it easy for the audience/consumer to link the two together as part of a package or brand ('Femme Fatale').
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