Monday 17 January 2011

Storyboard for 'Lights'

Click on images to expand
These storyboard images were made using Frame forge 3D studio 2 for Mac OSX. This piece of software made of possible for me to fully express the creativity we posess and hope to express in our finished product. Displayed, is the interior(studio) shoot and the narrative(exterior) shoot.

Visually, you can get a good idea of the colours, costumes, locations and cinematography we're to use in order to express the band's/song's look and feel and cultivate a star image for GLITTERKNIGHT. In regard to the cinematography, this storyboard shows the range of shots we're hoping to use; a good amount of close-ups, mid-shots and side-angles. It's also really important that we feature some two shots to show unity in the band although separate shots in our instance are equally important to appeal to our audience, show our separate personalities within the band and develop some male gaze where Kira is concerned.

The costumes throughout the pop-promo will be extremely consistently within a colour scheme; blacks, whites and creams with the odd pop of red and metallics. As very little else will be of this colour scheme (especially against the golden lights in the studio shots), this will encourage the viewer to shift their attention almost solely on the band members which will create instant recognition brand-wise.

Storyboard Images created by: Ben Halliday

Saturday 15 January 2011

Friday 14 January 2011

Audience Profile


Above you can see an example of our target audience for the pop promo.
These guys are the classic arty type with a flair for the abnormal and creativity;
on the left, is Lumière and the right, Daniel. These are our model audience and
who we're aiming our music video at - classic examples of those who revel in
music like ours.

Lumière and Daniel are graphic art graduates and fashion fiends. Age 19 and 22,
the pair live separately in quirky Camden and Brighton, studying postgraduate
creative literature and Daniel, fashion design. Living in cities, the two regularly
attend live underground music events, meticulously scour independent kitsch
boutiques and love high fashion with a playful twist.

Upon finding free time, Daniel rehearses with an electronic band in Hove. He
is a singer and also plays guitar and drums; they perform regularly, covering
South England. Lumière is a Disney fanatic and has a love of all things sparkly.
She is a freelance writer and photographer, compulsive dancer and lives alone
with her two puppies; Hank and Dolly.

Both are music enthusiasts and have a strong appreciation for electronic-acoustic
music. Some of their favourites include; Goldfrapp, Florence & The Machine,
Frankmusik, Diana Vickers, Peaches and Little Boots. As both posses an artistic
background, they prefer simplistic, effective and edgy music videos. Daniel's
favourite is 'Remedy' by Little Boots - according to him, the strong creative
element of the music video compliments the song perfectly without overshadowing
the music which he believes is important. Lumière's is 'Train' by Goldfrapp
as she loves how risqué the video is in a tasteful way and the rawness of it
combined with the powerful art direction and visuals.

Post Written by Ben Halliday

Thursday 13 January 2011

Wednesday 12 January 2011

Pre-Production Paperwork: Shot Lists

Please click on paperwork to view full-sized.


Pre-production paperwork by Kira Knight.

Sunday 2 January 2011

Narrative Idea