My inner-synesthesic sees "Lights" as a very richly golden song in colour with darker and lighter tones to it so I really want to reflect this in the music video. Below are a few rough examples of the mise-en-scene and art direction I envision for our video.
Costumes and make-up:
- Black and white outfits with black/gold accessories.
- Reflective quality to clothing where possible (sequins, studs, embellishments)
- Unusual but on trend costume required to portray look and feel of artist/star construction.
- Strong smokey eye, nude lip w/ gold
accents re make-up. Powder for camera as usual.
Props:
- Glitter (Gold)
- Fairy Lights (Gold)
Location:
- Studio 1: Dark lighting w/ fairy lights (out of focus) as background.
- Studio 2: White backdrop, three point lighting.
- Landscape (Forest?)
Cinematography:
- Clean, smooth cinematography.
- A lot of CU's to show off artist/band.
- Good range of shots and angles.
- We will shoot the same thing multiple times at different angles/framing for easy editing.
- Open/Close promo slowly zooming into the artist/band.
Editing:
- The opening will feature fast cuts during the zoom timed with the pace of music.
- We plan to use these fast cuts again where appropriate
- Slow motion will be used - especially in shots during the verse and those shot outdoors.
- Colour correction and glow will be used to express colour/mood of song/video.
- For the narrative side of the video, continuity editing will be used.
- Smooth transitions regarding different angles/framing of the same shot.
Sound:
- To ensure perfectly synced audio, music will be used on-set and replaced during editing.
- As of now, we don't plan to add any diegetic sound.
- High quality version of the song will be placed as the primary sound.
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