The CD cover and magazine print advertisement package for our band need to have a cohesive design and similar colours/themes. I'd really like a clean approach to the promotional package as a whole using the same themes and colour schemes as we will use in the music video; golds, blacks and whites. The out-of-focus lights used in the video would be ideal background for the promotional package, fading to black at the bottom for the print ad where information will be. Examples/visual ideas shown below:
A clean,readable but modern typeface is also something I think if very important when representing ourselves not only as artists but also as a brand. It has to be something instantly recognisable to a customer but also stand out as something concordant to our look and feel. A few examples and ideas are shown below.
Finally, high quality photographs that will be placed onto the promotional package material will be needed. For this, we will use a digital SLR in a make-shift studio using basic three-point-lighting. As with the music video, the styling for the shoot will feature similar costumes and make-up (blacks, golds, whites etc) to really bring it all together as one cohesive package. This image will then be photoshopped to look natural but perfect. Photoshop will also allow us to control colours and lighting, we can add effects such as glowing, feathering and shadows and give the promotional packaging a professional feel.
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