Here is my group evaluation for mine and Kira's Promotional Package. My own, more in depth evaluation can be found at the top of my blog and Kira's can also be seen on her own blog. We wanted to really make good use of new media technologies in this group entry; You'll find a video commentary on our Package and Pop-Promo, Presentations and Prezis. Though we have provided backward/forward steps in our Prezis, feel free to pan and zoom around them yourself if you need a closer look at any information.
We shot and edited the video above using a Sony Z1 Camera and Final Cut Pro. Here, we discuss and evaluate how effective our Package has been, we explain why we have used some of the techniques we have, go through the research and planning process with you and elaborate on our choices throughout all stages of the Promotional Package production for our band, GLITTERKNIGHT.
All three elements portray represents the star image perfectly. We achieved this mainly by making sure the full focus were on the band within all three elements of the pop production. Within the video we used close ups and zooms in between other shots to always pull focus back to GLITTERKNIGHT. In the CD cover and advertisement the image of the band is always centred within the print parts of production. Also by using a minuscule amount of elements of writing around the print media (keeping the important information for the audience.) to also keep the band at the core importance of the pop promotion.
All three parts of our production have kept genre specific, representing our electo/pop genre perfectly. We did this by presenting the electro and pop side to each part of our pop production using elements of each genre incorporated, using mise en scene, cinematography and design ideas. The knowledge we had gained from the research we gathered from other pop promotions of the same genre. By mixing the pop elements with the quirkiness of the electro pop. The styling for example in the studio shots the styling using opposite colours to give both of us our own identity. But at the same time a synchronised look and feel which is an aspect used in pop videos. Keeping the electro aspect in the styling in the narrative and also with themes like the contrast of the forest shots and the out of focus lights from the studio. Creating a Kitsch creative element to the piece.
The three elements combined make an amazing promotional package for GLITTERKNIGHT. We kept within the same themes creating the same ideologies about the band. Also giving the band a distinctive image keeping them standing out from other bands of the same genre. Creating higher popularity. This done by keeping the theme throughout the package, of the lights, type face and images of the band. Buy using eccentric ideas mixed with the pop elements we have created a promotional package that will catch the audiences eyes and create more sales for the band.
Above, we explain how we have targeted our audience, the audience's reaction and feedback from our Print Material and Music Video and how things have changed since. Audience feedback is crucial to developing a pop promotion. As the audience are the people who will be viewing your pop promo, as you are enticing them to be interested in your band. They are the ones you have to impress. So by getting their input gives us the maximum ability to make it what the viewing public want.
We’ve received a lot of feedback from audiences throughout various stages of production which has been vital to knowing if we’re on the right track and keeping to our original plan. There’s been an overwhelmingly positive response to all three of our promotional materials; particularly the music video which we’ve screened in various locations including college, to friends, family and in public places. These sample audiences commented on how much they enjoyed the lights in the video and the entire conceptual aspect and said the way that it went with the lyrics was really effective. The editing was also called ‘professional’ and thought that it reflected the tone, pace and mood of the song really well, adding a new depth to the song. The effects we used during the edit such as layering shots on top of each-other was also received really well and we got quite a number of positive reactions from that.
They also really liked how our advertisement and DigiPack set had individuality of our own but still keeping what needed to be on them for example the copyright and company logos that would usually be seen. The fonts and images had hugely positive comments (mainly explained in the presentation) regarding how the same image of the band were used on each piece of print work and each time centered to create the attention to it. Giving the Overall they liked how the whole package came together in a recognizable way for the audience so they could relate all to one another. Also giving the band a star image and attention that is needed when creating a pop promotion. The type face they loved as it seemed as if it was glowing. By using special effects in photoshop to create this to make it stand out.
In this Prezi, we explain our use of new media technologies we've used throughout every stage of our production and print work. New media technologies have allowed us to present our ideas perfectly through the use of a wide range of Software, Hardware and various Web Applications and have generally made the process not only easier, but a lot more fun!
We've used a lot of new media technology throughout every stage of our project from research to the final touches such as this evaluation. The fact that we documented everything we've done, all creative decisions, ideas and tests on Blogger meant that we could display everything in a really visual way, embedding video clips, Polyvore sets, presentations and music players directly into our blogs. This allows readers of the blog to gain a real understanding of the ideas we were writing about instead of having to imagine them from our words.
A massive range of software has been used to create, plan and manifest our promotional package into fruition too. We've done a lot of tests on Final Cut Pro such as checking out effects, chroma keying green screens, finding really nice/quirky effects and typefaces on Photoshop and using Frameforge to create really detailed/visual storyboards/shotlists.
My individual evaluation can be found here, where I address these issues in much more depth.
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